Hire WebGuy as your Director of Advertising

Mark W. Mumma has headed advertising for hundreds of companies over the last two decades. As a corporate executive he could earn $150,000 a year. Most small businesses don't have that budget, so instead you can hire him for as little as $35 an hour, as long as you commit to a set number of hours each week. Once you pick a plan, the price never goes up as long as you stay enrolled.

Speed is the advantage

Picture a part-time social media employee who handles your website, social posts, graphic design and layout. Setting up a YouTube channel with channel art, connecting it to your website and adding the links and playlists is about an eight-hour job for most part-timers. It takes WebGuy ten minutes, including the website changes. That is roughly $4.18 of his time, against about $88 of someone else's day.

In four hours WebGuy can turn out more work than a part-timer does in a week, usually three to four times as much: more videos, social posts, brochure layouts and business card designs. Hiring him for three hours a week at $50 an hour costs $150 against a part-timer's $440, and your normal hourly rate with him is $125.

What's the catch?

Ad Guy plans run on available time. Client projects at the regular $125 hourly rate come first, as do support requests for the companies WebGuy already supports. That is how the price stays low: you are buying idle time. Give at least one business day's notice for anything with a deadline, and earlier is better.

You also need to stay continuously enrolled and pay weekly to keep your spot. Payments more than seven calendar days late may result in cancellation.

How to send work

You upload photos and text to a shared Dropbox folder, where automation picks them up. Filenames can't contain spaces because the servers run Linux. Use underscores instead, so Product SKU 125212.jpg becomes Product_SKU_125212.jpg.